To correspond with the TAC's youth risk-taking strategy, the competition will focus on encouraging young people to speak up if they feel unsafe in a car and to look out for each other on Victorian roads.
Your challenge is to develop an idea for a short film around the theme:
'Your Mates Life is in Your Hands'
Your idea can interpret this theme in any way you choose and films can be documentary, animation, action, comedy, drama or any other preferred format or genre. The main thing to remember is we're not looking for a traditional TAC ad.
The only mandatory requirements are that:
Road crashes are a leading cause of death in young people aged 16–25. In their first year on the road, young drivers are about three times more likely to be killed or injured than more experienced drivers. Crash statistics also show that driving with three mates in the car increases your risk of being in a fatal crash by five times.
The 18–25 year age group remains vastly over-represented in our road trauma statistics. This group makes up 11.5% of the Victorian population (ABS, 2012) and 13% of Victorian licensed drivers but they make up about 24% of all drivers killed on Victorian roads.
Although most young people do the right thing most of the time, they are more likely to be involved in a crash due to risky driving behaviours, distractions and inexperience. Some young people also feel like they are invincible and believe that "it won't happen to me".
How can you motivate young people to look after their mates or speak up when they feel unsafe?
Research tells us that mates are of extraordinary importance to young people. Men in particular tend to be fiercely loyal towards their friends and would do almost anything for them. If it came down to it, many young people would rather die themselves than injure or kill their mate. So it's important your idea encourage young people to look out for their mates.
Often young people don't say anything even when they feel insecure or scared possibly because they don't want to look uncool or don't want to suggest they don't trust their mates. We want you to explore these themes and provide ideas and strategies on how young people can get out of or avoid dangerous situations as a driver or passenger. This is a challenge because it needs to be creative, credible and above all not preachy.
Entries for the Make A Film. Make A Difference. competition 2013 open on Friday 3 May 2013. The deadline for submitting entries is 5pm AEST on Thursday 30 May 2013.
The winning films will be screened in cinemas, online and at youth events.
For more information on the Make A Film. Make A Difference. competition please refer to the Terms and Conditions.